Jeff Williams, Apple's chief operating officer, and Kevin Lynch, the vice president in charge of the project, told employees to cancel the project. Bloomberg added that there will be job layoffs, but it is not yet clear how many employees will be affected.

Rumors about Apple's efforts to build its own electric car have been around for years, and recent reports have indicated that Apple is still working on the project. Earlier this month, Wired reported that Apple had driven more than 45,000 miles in 2023 using its self-driving technology, while Bloomberg said in January that Apple had postponed the car's expected launch to 2028.

The Titan project has faced many obstacles over the years, including the departure of car project leader Doug Field in 2021.

In 2022, a report from The Information explained how Apple struggled with high employee turnover, constant changes in plans, and internal skepticism.

Diverting Apple's resources into AI might be a logical step, as some reports say it spends millions of dollars a day training its own AI model called Ajax.

CEO Tim Cook also recently confirmed that Apple will launch generative AI features “later this year,” while rumors suggest the company is testing AI updates for Spotlight and Xcode.